The many long solitary miles and riding in the pro peloton has allowed me to observe and reflect on all I have experienced. As a result I discovered a way of merging my work with my lifelong passion. The culmination of all these ups and downs has born a desire to share with customers both old and new within this vibrant global market, our new and exclusive products.

My journey started with the first race at the age of 8, and thanks to those who supported me and to those who work alongside me today, I managed to achieve almost all of the goals I dreamt of as a child. Winning 54 professional races, which include; the Giro d’italia in 2007, Liege Bastogne Liege, Giro di Lombardia, the Amstel Gold Race and Flèche Wallonne. All of these races have helped cement my pedigree and experience of cycle racing at the top level, it has allowed me to fully understand the needs of a cyclist.

Today I am proud to be able to design, conceive and create everything related to cycling, from bikes to shoes, clothing to the most sought after accessories, all with the collaboration of market pioneers and designers from Velobici.

Along with my personal experience and highly skilled clothing design and manufacturers in England, and Italian masters of the footwear trade, we have created a new innovative brand for the Global Cycling Market.